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Star TV launches in South Africa

2nd November 2010 : Star is proud to announce the launch of its channels in South Arica on Top TV - the new pay Television service. This makes Star the first Indian television network to launch four channels in South Arica.

Launching today, Top Star will consist of four brand new channels in the South African market. Star Plus (a Hindi general entertainment channel), Star Gold (the best Bollywood movies), Vijay (a Tamil general entertainment channel) as well as Channel V (a music channel).

Announcing the launch, Rajan Singh - Executive Vice President, Star International says, “Star is very proud to bring top quality programming from India for Tamil and Hindi viewers in South Africa. We are very excited to join hands with Top TV and be the first Indian television network to launch our channels in South Africa.”

Ian Woodrow, General Manager of Channels at Top TV says, “We are very excited to be able to introduce India’s most popular channels to our platform. This is a huge coup for us in terms of the varied, innovative and engaging programming these channels will bring to the TopTV subscriber.”

From 1 November until the end of December, the new bouquet will be free for all Top-TV subscribers. As from 1 January 2011, the entire bouquet will be available at the low cost of R60 per month.

Star Plus is Asia’s number one Hindi general entertainment channel. The channel has re-defined the entire Hindi TV landscape and is the undisputed leader in Hindi entertainment. It is a jewel in the crown of the Star Network, and has an enthralling mix of family dramas, mythological epics, groundbreaking reality shows and hilarious comedy sketches. Star Plus will carry English sub-titles on all programmes.

Star Gold is India’s leading Bollywood movie channel, it brings a unique cinematic experience direct to millions of homes across the globe, boasting one of the largest film libraries and comprising movies of outstanding critical and commercial success. It has an unrivalled programming mix, synonymous with innovative film-related programming. English sub-titles will accompany all movies on Star Gold.

Vijay is the most innovative Tamil general entertainment channel. With its varied, innovative and engaging programming, Vijay caters for the evolving tastes of the Tamil audience across the world. It raises the bar repeatedly on premium content, package and promotion, and is renowned for its great rapport with the Tamil film industry. At the outset, programming during prime time will carry English sub-titles. This sub-titling will be expanded to cover all programmes on Vijay.

Channel V is the trend-setting music and life-style channel featuring original programming formats, the latest chart-topping music videos, interviews with music/Bollywood stars, special events, music concerts and a range of successful reality based talent quest shows including [V] Get Gorgeous, [V] Super Singer and [V] Popstars.

The TOP STAR bouquet will offer the best television viewing at the most affordable price for TopTV audiences. Top Star is available on channels 370, 371, 372 and 373.

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